TYPOGRAPHY EXPERIMENTS
Creating visual distress with letter forms on transparencies can create an experience which limits the perception of the typographic message. This is leads me to think about how I can create a moment of clarity in a seemly chaotic environment. Looking at the video it seems like the static typography has a perceivable form in contrast to the type which is in motion. Therefore I can make the assumption that static typography is hierarchically more dominant in comparison to dense moving letter forms. But also looking at the photograph of the transparencies with space in between the planes and the depth of field created with the photographic lens, I can project that the sharpness of the letter forms gives them visual precedence over the type which is out of focus. These experiments have gotten me thinking a lot about hierarchy, the traditional vs. nontraditional ways of establishing clear hierarchy. Rather then using scale as a design element to create visual order, or color, or position; what about sharpness, or motion? These alternative and shifting forms of achieving hierarchy are what I am going to explore next.