DESIGN RESEARCH REFLECTION
As designers, a common task we have is to synthesize other peoples perspectives. Therefore it is important to understand those we are speaking for, and this is were research can step in.
Because the work we produce has the ability to alter perceptions about the particular group we are communicating for, we have to be able to bypass stereotypes and misconceptions. Researching before designing can give designers the ability to layer different perspectives to try and make sure all things are considered, this is because when directly interviewing someone, their projection of themselves maybe different then who they actually are.
There is no such thing as pure objectivity, but design research can at least allow us to bypass the surface level perceptions.
Our process of gathering research, is manifested in a way to try and extrapolate upon the information we are given and analyze it in a way which can inform ideas in another area. I guess what I mean by this, is contrasting methods of gathering data, in order to make a holistic conclusion. If I wanted to know a particular answer to a question, I would not directly ask that question but form a series of “questions” to extrapolate upon, i.e. personal interview vs. asking them to draw. But by also making the questions feel genuine, rather then guided.
Also while creating the actual book for marathoners I think I was able to form ideas about the pacing and experience of the book.
The relationship between pragmatic and poetic imagery, is critical because it allows the literal to be observed, but the abstract to be emotionally experienced. Sometimes I can’t use type set in pt.400 and have it read, “you should feel motion and determination” and expect the viewer to actually feel those emotions. This is where the graphic space can operate as poetic or abstract. And it can actually be used to our advantages because in empowers the viewer to interpret the information in the subconscious. This type of visual poetry can be a healthy way to also control the pacing and flow of the book as an entire experience. Rather then cramming information down the viewers throat you can give them information, and allow them time to reflect upon it in a poetic pause/section break.